Marketing Services

Grow smarter: retain more customers and spend ad dollars where they work.

We run Email & SMS to boost LTV and Digital Ads with retailer-aware attribution — all tied back to AlcPay’s sales data so you can prove what moves bottles.

The problem

Retention is under-leveraged and ad spend isn’t tied to store sales.

  • Post-purchase flows aren’t personalized by market or inventory
  • Ad platforms claim credit without proving retail impact
  • Hard to know where to spend next dollar

The AlcPay approach

Lifecycle programs + ads, powered by your real sales and retailer data.

  • Email/SMS segments that mirror your markets, SKUs, and promotions
  • Retailer-aware attribution from ad → order → store
  • Weekly recommendations based on CAC, ROAS, and velocity
Retention / LTV

Email & SMS

Increase repeat orders with geo-smart flows and promos your retailers can fulfill.

  • Post-purchase, replenishment, and winback flows
  • Segments by market, retailer radius, SKU, and AOV
  • Event-driven campaigns (drops, tastings, placements)
  • Klaviyo integration or fully managed by our team
Acquisition / CAC

Digital Ads & Attribution

Spend where it converts. We optimize by geo, retailer coverage, and SKU performance.

  • Google, Meta, TikTok creative and media management
  • Retailer-aware conversion tracking & clean UTMs
  • Geo bidding matched to sell-through + inventory
  • Creator collab amplification via Rounds

Geo-Smart Segmentation

Target by retailer proximity, legal availability, and local promotions.

Lifecycle Automation

Replenishment and winbacks tuned to each SKU’s buying cadence.

Retailer-Aware Attribution

Connect ad spend to routed orders and in-store lift via Insights.

1 · Connect

Plug in your stack

Shopify/Stripe, Klaviyo, and ad platforms connect in minutes.

2 · Align

Map to retailers & markets

Campaigns and flows mirror legal availability and sell-through.

3 · Optimize

Prove & scale

Shift budget to winners with weekly CAC/ROAS and LTV insights.

What brands see

  • +18–35% repeat purchase rate from lifecycle flows
  • −12–25% CAC after geo/retailer optimization
  • +22% sell-through lift in targeted markets

“Our ad dollars finally line up with retailer coverage, and email/SMS only pushes what’s actually available nearby. We cut wasted spend and saw repeat orders climb within a month.”

— Daniel Ruiz, Growth Manager at Seaside Spirits Co.

Works with your tools

Google Ads, Meta, TikTok, Klaviyo — tied into AlcPay’s retailer network and Insights.

Klaviyo & Email/SMS

Use your account or ours — we’ll build and manage flows.

Ad Platforms

Clean UTMs and conversion events preserve attribution.

Insights

Campaign → order → store visibility for true ROI.

Ready to grow smarter?

Boost LTV with lifecycle marketing and spend ad dollars where they drive store sales.

Boost Retention Optimize Spend See How It Works