Know which campaigns move bottles — online and in-store.
AlcPay pairs your physical sell-through with your digital marketing data so you see exactly what drives retail sales. No more guessing. Make every dollar more impactful.
The problem
Disconnected reports and guesswork waste budget and stall retail growth.
- POS sell-through is delayed and siloed
- Ad platforms claim credit without proving store impact
- Distributors and buyers want evidence before expanding
The AlcPay solution
Unify retail sell-through, e-commerce, and marketing into one view. Attribute store sales to specific campaigns, geos, creators, and retailers.
- Campaign → Store Attribution by zip, retailer, and SKU
- Live CAC, ROAS, gross margin, and velocity
- Evidence packs for distributors & retail buyers
Clarity that drives action
Campaign → Store Attribution
See which ads, creators, and channels lift in-store sales by zip, retailer, and SKU. Stop guessing, start proving.
Smarter Spend, Lower CAC
Shift budget to what actually moves cases. Cut media waste with retail-aware attribution and geo targeting.
Distributor & Retailer Ready
Share clean “proof packs” showing demand by market, week, and SKU to win new doors and bigger orders.
Sales & Margin Dashboard
Revenue, units, margin, and velocity by SKU, region, retailer, and channel — all in real time.
- Drill-downs by SKU, chain, market
- Week-over-week trend lines
- Export PDF/CSV in one click
Marketing Performance
Unify your ad and creator data with actual sell-through. Attribute spend to store results.
- Campaign/creative level ROAS & CAC
- Geo & retailer aware attribution
- Creator/affiliate impact tracking
Retailer Insights
Identify top stores, gaps, and next best markets. Arm sales with evidence to secure expansions.
- Store scorecards & heatmaps
- Underperforming SKU alerts
- Suggested next-market list
Bring your data together
POS/retailer feeds + Shopify/Stripe + ad platforms + Klaviyo. No heavy lift.
Match sales to campaigns
Reconcile sell-through with campaign data by geo, time window, retailer, SKU — automatically.
Spend smarter, sell more
Reallocate budget, brief distributors with evidence, and replicate winners in new markets.
Real clarity. Real impact.
- +22% lift in sell-through after reallocating spend to proven geos
- 40% faster distributor buy-in with weekly “proof packs”
- 18% media waste reduced in the first 60 days
“Within six weeks we tied our spend to store-level lifts in Austin and Denver. Those proof packs helped us land two new chains.”
— Jordan Alvarez, VP Sales at Riverbend Spirits
Works with your stack
Plug-and-play connections to your commerce and messaging tools.
Use your data to open more doors.
Send Brand Toolkit links with live sell-through charts, top SKUs by market, and campaign support plans. Make it easy for buyers to say yes.
Take the guesswork out of growth.
Pair your retail sell-through with your digital marketing — and see what really works.