Infrastructure for Alcohol & THC Commerce.
AlcPay provides the licensed retail routing, compliance, and transaction rails that power regulated e-commerce.
What AlcPay is
The operating layer beneath regulated sales.
Alcohol and THC commerce is fragmented: compliance risk, retailer constraints, disconnected tools, and limited attribution. AlcPay unifies the core infrastructure so brands can execute reliably across markets.
- Compliant checkout that routes orders through licensed retailers.
- Retail routing across pickup, local delivery, and shipping (where permitted).
- Market signal and reporting that helps teams focus on what drives sell-through.
Architecture
Apps on top. Infrastructure underneath.
A simple model: Rounds generates demand, AlcPay converts it into compliant retail transactions and measurable intelligence.
Ecosystem
Managed support for brands operating on AlcPay.
AlcPay members can access shared resources that reduce cost and increase leverage—without building everything in-house.
Shared Sales & Retail Relationships
Access go-to-market support and retailer relationships to expand faster without hiring a full sales org.
Sales Tech & Playbooks
Repeatable workflows and tools built for alcohol and THC brands—launch, scale, and learn across markets.
Co-packing & Sourcing Network
Recommendations and operator guidance for production partners and key inputs—built from real brand execution.
Built on AlcPay
Rounds: the demand engine on top of AlcPay.
Rounds helps brands generate demand through creators and paid amplification. When customers are ready to buy, AlcPay converts demand into compliant retail transactions.
- Creator activation and content distribution aligned to specific markets.
- Paid amplification and retargeting to convert intent into purchases.
- Attribution signals that connect campaigns to sell-through outcomes.
Who it’s for
Regulated brands scaling across markets.
A stable infrastructure layer for teams that need compliance, retail access, and repeatable execution.
Alcohol brands
Route orders through licensed retailers and expand without rebuilding your stack.
THC brands
Compliant commerce workflows built for a rapidly changing regulatory landscape.
Retail partners & sales teams
Earn margin on routed orders and accelerate velocity for focus SKUs.
Next step
Build on the infrastructure layer.
See how AlcPay powers compliant routing and checkout for alcohol and THC brands—and how Rounds runs on top to drive demand.