Case Study: How AlcPay Reduced Volley CAC

Sep 15

How We Cut Volley's CAC by Over 50%

Volley, like many fast-growing alcohol brands, started with the typical playbook: awareness campaigns across Google, Meta, Instacart, and Trade Desk. Influencers sourced via platforms like Grin. Demographic targeting looked good on paper.

But here’s the problem: challenger brands don’t win by following the rules.

They win by rewriting them.

When you’ve got limited budget, you don’t get to spray and pray.

You need to act like a sniper — not a shotgun.

Every marketing dollar has to drive one thing: product velocity off the shelf.

Because when shelves clear, retailers re-order.

When retailers re-order, distributors take notice.

And that’s when real growth kicks in.

The question is: how do you know what’s actually moving the needle?

Most brands don’t. They’re flying blind — running scattered campaigns without the ability to track, test, or respond in real-time. That’s where AlcPay changes the game.

🔍 Enter AlcPay

AlcPay is the operating system for smarter alcohol brand growth. It helped Volley slash CAC by over 50% by doing one crucial thing:

It closed the loop.

Instead of guessing which campaigns worked, Volley used AlcPay to directly connect their digital spend to real-world sales outcomes.

🧠 What We Unlocked

First-party data capture from online and in-store sales
Behavior-based segmentation and remarketing
Real-time performance insights, broken down by region, account, and tactic
Custom campaigns tied directly to retail lift

This wasn’t guesswork. It was a closed-loop system that showed what drove trial — and re-trial — in the stores that mattered.

🚀 The Results

✅ 50%+ reduction in CAC
⚡️ Faster, smarter campaign iterations
🗺 Clear visibility into who’s buying and where
🔁 Higher LTV and stronger retailer relationships

Why It Matters

If you’re spending on Meta, Google, influencers, or CTV — but can’t prove what’s working — you don’t need a bigger budget.

You need better infrastructure.

AlcPay brings clarity to your chaos.

Let’s talk if:

You're tired of wasting money on guesswork
You want retail velocity — not just impressions
You’re an early or mid-sized brand ready to scale with confidence

👉 Book a demo or email us at hello@alcpayapp.com

📊 Smarter campaigns

💸 Lower acquisition costs

🔁 Higher lifetime value

Chris Wirth